Today’s intermediate Business English Podcast is part of a two-part series on making, rejecting and accepting suggestions. In this episode, we’re focused on the language used to introduce your ideas and make suggestions.
The dialog takes place at a sports shoe company called Stratos. You’ll be listening to Karen, a marketing manager, meet with three members of her team, Charles, Sven and Miguel. They are choosing a celebrity spokesperson for a new product. Celebrity means a famous person and spokesperson is someone who gets paid to be in an advertisement for a product.
Karen: OK. Now let’s talk about who we want to use the spokesperson for this project.
Let’s go around the table. Shall we use the sports star or someone else? Sven, what do you think?
Sven: Well… One possibility would be to use a famous overweight business executive, or CEO.
Miguel: Sorry, can I come in here?
Karen: Yes, go ahead Miguel.
Miguel: That’s a good idea, but I’m not sure it would work.
Karen: Why not?
Miguel: Well, For one thing, our customers want to be fit, not fat.
Karen: Then, what do you suggest?
Miguel: Perhaps we should just use the famous sports star like we usually do, if it isn’t broken, don’t fix it. You know what I mean?
Karen: Good suggestion, but I can see one or two problems with that, to be honest.
Miguel: Oh?
Karen: First of all, our target markets are in the UK and the US. I need a man who American and Britain really love. Secondly, our target customer is kind of special.
Charles: I have a good suggestion.
Karen: Go ahead, Charles.
Charles: It’s just an idea, but how about choosing someone from a sport where normal to be heavy, American football, for example, heavy but agile; overweight but strong and fast. You know what I mean?
Karen: Right, I can see what you mean. What do others think?
Miguel: Yes, that’s might be worthy trying.
Sven: Ok, but how about the UK?
Karen: mm… Let me think about this. Shall we try to find someone in golf – That’s popular in the US and the UK.
Charles/ Sven/ Miguel: Good idea.
How to make suggestion:
-One possibility would be to use a famous overweight business executive.
-Perhaps we should use a sports star.
-I have a good suggestion. It’s just an idea, but how about…
-What about washing the dishes? / How about eating lunch together?
-Shall we try to find someone in golf?
-What if we cut the cost by finding a new office?
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