Widget, Widget, Widget

What’s Widget
1.a small application that runs on your desktop or in a web page. Widgets enrich your desktop or web pages with functionality, useful information and a lot of fun
2.There are three types of Widgets:
-Desktop Widget
-Web Widget
-Mobile Widget
3.Bring all the things you love right to your desktop or web browser
4.Save time with live updates right on your desktop
- Your favorite info comes to you
- No need to surf around for what you use most
5.Convenient at-a-glance view keeps your Widgets in line
- Get all of your personalized updates in one place
- Neatly organize your widgets along any edge of your desktop
Why Widget
Though Social Network is still the mainstream in 2008, Widget has gotten more and more attention from last year. It has possessed a large market and provided a new marketing channel for advertising agencies.
It was forecasted by eMarketer that Widget advertising spending would reach 40 million dollars in 2008. During the period of post-Web2.0 that traditional Internet access methods were split, the popularity of diversified and individualized Widget may lead a new trend.
The most classical application of Widget perhaps is to put a video from YouTube or tudou.com in a blog or BBS or to embed a customized search box in a blog. This kind of mini-application that can be embedded in a webpage or put directly on the desktop is called Widget. It integrates many net applications such as games, clock, calendar, information consultation, media tools, network tools, work assist. Users can get various services they need from Widget.
Benefit from the push of Widget, Social Networks like MySpace，Facebook and Orkut under Google were forecasted to have 1 billion dollars for their advertising revenue.
By the end of 2007, FaceBook has managed 11179 Widgets. Their users quickly rise to 50 million and the market value rise to 15 billion dollars. The success of Youtube was also based on the swift spread of Widget. In June of 2005, Youtube began to provide embedded video player in MySpace. In May of 2006, the video embedded in MySpace took 20% of the total video stream of Youtube.
Not only big enterprises such as Google, yahoo has big interest in Widget, but also mobile phone manufactures. At the beginning of 2007, Iphone supported Widget, meanwhile, Nokia developed Widset platform. It is also the trend of “Mobile + Internet”. Some experts think that the future of mobile phone Widget will be more attractive than web Widget.